Company Analysis

Company Analysis – Part 3 – Target Market – Segmentation

The paper assignment this week is the third piece of your Project Company (PEPSICO) Analysis and
Strategic Plan of the company you chose at the beginning of the course. Major
sections of the project are due at the end of Modules 1, 2, 3 and 4 with the
complete project (Final Paper) submitted at the end of Module 5. This project
company Target Market/Segmentation paper is the 3rd part of your overall
project.

Complete an analysis on the primary and secondary target markets served by your project
company. Describe each target group, demographic profile and provide data on the
size of the market.

Compare your project company’s market position and the targets your project company
serves with that of the major competitors in its industry.

SHOULD BE 6-8 PAGES OF TEXT WITH CITATIONS AND REFERENCES

Your APA formatted paper should include the following information. Use
headings:

· Overview of paper

· Primary and Secondary Target Markets

o Discuss, in general terms, your project company’s primary and secondary target
markets – be sure to discuss both the primary and secondary target
markets in this section

· Target Group

o Choose one target group of your project company and name it. Discuss the
group’s demographic profile. Provide as much depth as possible.

· Market Position

o Compare your project company’s market position with that of its major
competitors. Provide data on the size of the overall market. Provide
data (in chart or graph form) on the market share of your organization and
your organization’s competitors.

· Conclusion

 

………………………Answer preview…………………………..

Pepsico is one of the largest companies in northern America not to mention the entire globe. It deals with a large variety of brands that together contribute to the great success of the company.  The success of this brand is due to the well calculated marketing strategies of the company. PepsiCo’s main brands include the Pepsi cola Brands, Frito-Lay Brands, Tropicana Brands, Quakers Brands, Gatorade Brand…………………………..

APA

1597 words