Based on your CRM knowledge analyze what happened in the video guided by the following questions
Whatch the video and answer the following questions:
1. Based on your CRM knowledge analyze what happened in the video guided by the following questions:
A. Was the business in the video a B2B or a B2C business?
B. What was George trying to sell?
C. What did George do before meeting the XYZ buyers team? And what steps did he take to prepare for the meeting?
D. What did George do to the system after his meetings?
E. What was the role of the other deparements in the company and how did they
benift from the CRM system?
F. How did George beinfit from the system?
G. What type of system did George’s company use?
2. Do conclusion)
the analysis in an acadmeic paper format (introduction, body paragraphs, and
3. You have the freedom to add any extenral evidance to support your analysis such as (CRM defintions, examples to highlight other benifts of CRM, example of other CRM software..etc..)
4. Use academic writing and make sure external evience are well referencend.
Requirements: two pages
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