We know advertisements are geared toward specific demographics
We know advertisements are geared toward specific demographics (age/race/gender/income/nationality/culture) but what happens when “outside” groups see these ads? .
1. Choose two ads and analyze why you think people might find them offensive, disrespectful, or inappropriate. Could it be changed to be more sensitive? Does the outrage or worry about the ads’ message make sense to you? What less controversial approach could the company have taken to promote its product? Should the company have been able to foresee the impact the ad would have?
2. Also think of one commercial or ad campaign in your lifetime that you know caused backlash or that you thought was problematic. Describe what you remember of the ad and the criticisms of it. Was it appropriate for your social context or do you agree with its critics?
3. Use one of the four sociological perspectives (conflict theory, feminist theory, structural functionalist theory or the symbolic interactionist theory to explain why you think the ads were represented the way they were.
The paper should be in word format, in 2 or 3 full pages in length, double-spaced (no extra spaces between paragraphs), with 12-point Times New Roman font, 1” or Georgia margins. Spelling and grammar are a part of this assignment, as incorrect usage can inhibit your ability to communicate your ideas. Make use of the rubric as it gives specific guidance about the factors that go into grading the paper. We are using the MLA format for writing and research. . Include at least two reference cited in MLA format
Requirements: 2 or 3 full pages in length, double-spaced (no extra spaces between paragraphs)
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