Compare and contrast the ways that a company can create brand identity.
Compare and contrast the ways that a company can create brand identity.
This assignment is part 3 of your term project. For this assignment, you will create a branding strategy for your healthcare organization. This branding strategy will be included in your formal marketing plan, but as with all sections of the term project, you will be able to edit this section before final project submission. The following components should be addressed in this assignment, for a total of approximately 2-3 pages. Additional components may be included, as needed:
Brand Identity
Brand Awareness
Brand Loyalty
For each component, reflect on your product(s) or services(s), including how they are utilized by consumers. Explain strategies for reaching prospective consumers and retaining existing consumers. Focus on the role and value of building trust in your brand. Clearly state marketing action steps that will support each of these components.
Reminder: The audience for this marketing plan is internal. All wording and action steps should be directed to that internal audience. Recommendations must be specific, realistic, and measurable.
APA Requirements: Title and reference pages, in-text citations, three to five references – scholarly and editorial are acceptable. Formatting and design elements may be used to make your document visually appealing but should be professional and not detract from a clean appearance.
Paper Format: APA
Answer preview to Compare and contrast the ways that a company can create brand identity.
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