How did Mr. Stevenson deliver his message
Forum 2: HOW did Mr. Stevenson deliver his message? What is the autonomy of his TED talk? Please refer to specific sentences or parts in Mr. Stevenson’s talk to prove your point.
Listen to Mr. Stevenson TED talk We Need to Talk About an Injustice
Stevenson delivered his TED talk in 2012. I still remember it very well and always considered it one of the best I’ve ever heard. Carmine Gallo started his book Talk Like TED, The 9 public-speaking secrets of the world’s top minds (further: TLT) with analyzing Mr. Stevenson’s TED presentation. Mr. Stevenson’s talk is a masterpiece of communication. When you listen to him, you will feel his passion, professionalism and you will certainly get his message. The message is powerful and extremely important. I hope you’ll never forget it.
Given that this is the communication course, I’m asking you to focus on HOW the message has been delivered.
To start you on your discussion, please read the following quote from Talk Like TED:
“The Greek philosopher Aristotle is one of the founding fathers of communication theory. He believed that persuasion occurs when three components are represented; ethos, logos, and pathos. Ethos is credibility. We tend to agree with people whom we respect for their achievements, title, experience, etc. Logos is the means of persuasion through logic, data, and statistics. Pathos is the act of appealing to emotions.Brian Stevenson’s presentation contained 4,057 words. I analyzed those words and assigned them into each of three categories. If Stevenson talked about his work in prison, I placed that sentence or paragraph, in the category Ethos. When Stevenson delivered statistics, I added those sentences to the category Logos. If Stevenson told a story, I placed the content under Pathos. …Ethos made only 10 percent of Stevenson’s content, and Logos only 25 percent. Pathos made up a full 65 percent of Stevenson’s talk. Remarkably, Stevenson’s talk has been voted as one of the most “persuasive” on TED.com. … You simply cannot persuade with logic alone. Who say so? Some of the most logical minds in the world.” (TLT, pgs. 47-48)
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