Commercial email
Begin by finding a relatively recent Commercial email you have received and would be willing to share with the class. Post a screenshot of it in your work, making sure the subject line of the email is included. For assistance with taking a screenshot, you may watch the video
Then, using proper subheaders, answer the following questions:
- What led you to sign up for this email list?
- How often do you receive emails from this sender?
- What percentage of the emails do you look at?
- What was the subject line of the email and how did it entice you to open up the email?
- How well did the content of the email match the subject line?
- What is the call to action? Is it effective? (Did you click on anything?)
- Is the amount of content appropriate or should they have included additional offers or content? Should they have included fewer offers? Should they send this email in any particular time of the day? Why?
- Do you think this same email went to the entire database or was it sent to a segment? Do you think any part of the email is segment-dependent?
- Did this email accomplish its objective? (This could include more than inducing a click. For example, if it is a newsletter, did it build the brand?)
- What should the next email from this sender be? Consider the current month or season along with the types of products or services being sold.
- How successful was this company in avoiding spam filters?
Answer preview to Commercial email
APA
300 WORDS
