Cognitive Dissonance
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Everybody has a desire to seek consistency in their beliefs and opinions however, anytime the belief contradicts with another belief that was held previously which may result to cognitive dissonance. The term is used to describe emotional discomfort that arises from clasping two or more conflicting beliefs. Discrepancy between the belief and behavioral structure means that something should be done to overcome or limit the dissonance. Psychologists with core skills in cognitive dissonance and its influence on behavioral structures are of great importance. Cognitive dissonance theories are common remember Leon Festinger who suggested the way people strive to achieve internal consistency. The theory asserts that individuals…………………….
APA
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