How has IKEA adapted to the Chinese market since 2008
Ikea in China An Arduous Journey
Case Analysis Paper:
How has IKEA adapted to the Chinese market since 2008? What measures did it take to improve profitability?
What are the concerns relevant to IKEA as it plans future expansion in China?
How should IKEA respond to new trends in China, such as online retail sales?
Note: Your answers should be around 1000 – 1200 words, plus exhibits.
The Paper needs to be submitted via TURNITIN. Please cite all outside source
ikea_in_china_an_arduous_journey mktg6212_w2_l1 mktg6212_w2_l2
Answer preview to how has IKEA adapted to the Chinese market since 2008
APA
1073 words