What questions will guide us beyond information to the knowledge we need to recommend options for our client to consider
Case – Colgate
DELIVERABLE STRUCTURE
SITUATION. Describe the situation (one or two sentences). What’s the enterprise’s essential challenge?
ISSUES. 3 or 4 key issues (those most prominent in the case)
COMMENTS. Insights or comments (bring in your experience, or integrate insights from course)
QUESTIONS. List 4 or 5 questions. What questions will guide us beyond information to the knowledge we need to recommend options for our client to consider?
DELIVERABLE FORMAT
11pt. Arial, single space, double space between sections and paragraphs, 1” margins, subheads all caps
1 page approximately — more or less, as needed. “Less is usually more.”
Other, for this assignment
PERFORMANCE CRITERIA
No first-person. Wastes words.
Bullet points don’t need to be full sentences
Short paragraphs, sentences, bullets
Bring in experience or related course content, when relevant
List your 4 or 5 questions at the end of the document
Fulfillment of assignment instructions. Accurate expression of the case essentials
Quality of insights (analysis, interpretation, synthesis) into the case and quality of questions (contribute to the discussion, draw out relevant insights)
Quality of writing: structure, and flow and presentation of ideas, readability
Answer preview to what questions will guide us beyond information to the knowledge we need to recommend options for our client to consider
APA
384 words
