CGD318 – Week 2 discussion 1 – Public Relations Research

Public Relations Research [CLOs: 1-7].

Read the article, “The Day Bill Belichick Discovered Public Relations.” Based on the research instruments listed in Chapter 3 of the text, what secondary analyses caused Mr. Belichick to reverse his “no comment” position on the NFL scandal, “Deflategate” and why? What research instruments might have been used to assess public opinion regarding this incident? Respond to at least two of your classmates’ posts.

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Deflategate which was coined from the 2014 American Football Conference Championship game scandal in which the New England Patriots were accused of using deflated balls in their league championship game. Mr. Belichick who was the coach of the team had a no comment policy towards the press and was always against press conferences and any public relations act. This fact and a previous scandal involving…

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