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Explain the Elaboration Likelihood Model of Persuasion.

Explain the Elaboration Likelihood Model of Persuasion. Explain the Elaboration Likelihood Model of Persuasion. Information can be found in the Perloff text, chapter 14. What are the differences between low involvement voters (lack interest in politics) and high involvement (highly interested in politics)? What messages appeal to low involvement voters vs the high involvement voters. … Read more

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Which type of voting is more common – retrospective or prospective

Which type of voting is more common – retrospective or prospective Most of these questions can be answered in short paragraphs. Some of you might not have had a chance to vote (due to age, citizenship status, and other reasons), in such case, answer the questions hypothetically to demonstrate your understanding of the concepts. Which … Read more

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