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Integrated Advertising

Integrated Advertising Prior to beginning work on this discussion forum, review Chapter 14 of your textbook, Integrated Advertising, Promotion, and Marketing Communications. The communications programs of many firms do not meet ethical and legal requirements. They resort to deceptive and unfair marketing practices. Please elaborate on the following prompts as you complete your discussion: Requirements: clear … Read more

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Social Media Marketing Strategies

Social Media Marketing Strategies Prior to beginning work on this discussion forum, Please elaborate on the following prompts as you complete your discussion: Answer preview to Social Media Marketing Strategies APA 300 WORDS

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The chief marketing officer (CMO) of global operations

The chief marketing officer (CMO) of global operations You are the regional marketing director of a theme park in the southeastern United States that is part of a global brand. The chief marketing officer (CMO) of global operations has called upon you to help coordinate the marketing tasks related to rolling out an emergency response … Read more

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Marketing in the digital age

Marketing in the digital age Marketing in the digital age is very dynamic; it is necessary to monitor multiple digital channels and platforms to engage with your target audience without missing any opportunity. Digital channels and platforms are measurable and allow for monitoring performance of your marketing efforts in real time. As a regional marketing … Read more

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International Marketing

International Marketing Prior to beginning work on this discussion forum, review the following resources: Discussion Prompts Initial Response As we learned this week, the price of a product or service can be the key to success or failure. In an initial post of 350 words, Directions Follow these instructions for your initial post: Keywords Use … Read more

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