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Key marketing campaign Scenario: You are the manager of a team in a mid-sized marketing firm, and two of your subordinates, Sarah and John, have been experiencing increasing tension in their working relationship. This conflict has been affecting their communication, collaboration, and the overall team dynamic. Both are valuable employees, with Sarah leading creative strategy and … Read more
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Quantitative survey Prior working on this assignment please read chapters 5,7 and 8 (attached) and article https://www.forbes.com/councils/forbesagencycounci… and https://www.infoentrepreneurs.org/en/guides/write-…and webpage https://www.yourdictionary.com/articles/write-prob… then; Using the Ford Motor Company as the topic, compile a basic marketing plan that defines an example problem statement that Ford might experience, the method you would use to gather information to solve the problem (i.e., qualitative observation … Read more
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Marketing in the digital age Marketing in the digital age is very dynamic; it is necessary to monitor multiple digital channels and platforms to engage with your target audience without missing any opportunity. Digital channels and platforms are measurable and allow for monitoring performance of your marketing efforts in real time. As a regional marketing … Read more
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Key performance indicators (KPIs) Key performance indicators (KPIs) play an important role in web analytics. For this discussion, explain what KPI means in the context of digital marketing. Then, choose two different type of websites (e.g., media, retail, social media, search engine, lead generation) and discuss their major KPIs based on the goal of each … Read more
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Integrated Advertising Prior to beginning work on this discussion forum, review Chapter 14 of your textbook, Integrated Advertising, Promotion, and Marketing Communications. The communications programs of many firms do not meet ethical and legal requirements. They resort to deceptive and unfair marketing practices. Please elaborate on the following prompts as you complete your discussion: Requirements: clear … Read more
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