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Social Connections and the Persuasiveness of Viral Campaigns in Social Network Sites
Social Connections and the Persuasiveness of Viral Campaigns in Social Network Sites 1. In “Social Connections and the Persuasiveness of Viral Campaigns in Social Network Sites: Persuasive Intent as the Underlying Mechanism,” Van Noort, Antheunis, and van Reijmersdal (2012) argue that social media campaigns spread most effectively if users don’t detect an ulterior motive from … Read more

