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Personalization of the Shopping Experience
Personalization of the Shopping Experience M2 Written Assignment: Personalization of the Shopping Experience Please read and use quotes from: · The attached Module 2 (M2) reading notes;· Shapiro, C., & Varian, H.R. (1999). Information Rules: A Strategic Guide to the Network Economy. Boston, MA: Harvard Business PressPreface & Chapter 1: Pay particular attention to Content … Read more

