Written Assignment 2 – Target markets, positioning & customer behavior Overview: For this second assignment, pick a health services organization (hospital, clinic, ambulatory, etc.) of your choice and conduct an analysis of its target markets, how it is positioned in the marketplace, and what kind of behaviors its customers exhibit when selecting their services. This … Read more
US healthcare system and Affordable Care Act In 2 – 3 pages, identify seven different types of ambulatory care settings and describe what they do, why ambulatory care makes sense in today’s healthcare environment, and compare and contrast free-standing versus hospital-based settings. The paper should critically evaluate the models of ambulatory care setting as a … Read more
Written Assignment – Health services organizations place and price decisions Overview: Your third assignment will be an analysis of the place and price decisions of a health services organization as covered in Week 5 and 6. You may use the same organization that was your focus on Written Assignment 2, or pick another health services organization with … Read more
Marketing in the E-Market Environment This is a 2 part assignment. Please review the assignment completely Deliverable Length: 1000–1200 words APA At the second meeting of the e-marketing team initiative, President Learner has selected you to formulate interactive marketing benchmarks, such as Web site features, online services, electronic data gathering, and software applications that permit personalized digital … Read more
Compare and contrast approval/payment from the Patient Protection and Affordable Care Act (PPACA) Read the textbook Decision Making for Improved Performance. From your course textbook Strategic Management of Health Care Organizations, read the following chapters: The nature of strategic management From the Backmatter section of your book, please read: Appendix A Analyzing strategic health care cases Assignment … Read more
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