Segmentation bases (variables) are used to identify particular characteristics, attributes, or traits
Segmentation bases (variables) are used to identify particular characteristics, attributes, or traits Segmentation bases (variables) are used to identify particular characteristics, attributes, or traits of consumers or businesses. Consumer markets are typically segmented using 5 bases, including geographic, demographic, psychographic, benefit, and usage-rate segmentation. Execute the following four steps to complete this Discussion assignment: Watch … Read more