The 4Ps marketing mix framework has long been used as guiding principles in order to establish a marketing strategy.
The 4Ps marketing mix framework has long been used as guiding principles in order to establish a marketing strategy. The 4Ps marketing mix framework has long been used as guiding principles in order to establish a marketing strategy. The four main elements include: product, price, promotion, and place (Constantinides, 2006). This post will further explore the … Read more