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Select a global or multi-regional company and one of its products or services that will serve as the basis for your marketing plan.

Select a global or multi-regional company and one of its products or services that will serve as the basis for your marketing plan. Purpose of Assignment This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing … Read more

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Argumentative Essay – Product-Based Industry

Argumentative Essay – Product-Based Industry Argumentative Essay – Product-Based Industry This Critical Thinking Assignment focuses on how product-based firms leverage one of three specific approaches (differentiation, cost leadership, and response) to achieve a competitive advantage. Conduct research and assess three different product-based firms. For each firm, select one of the three approaches: differentiation, cost leadership, … Read more

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Refine the Executive Summary for Business Plan Project

Refine the Executive Summary for Business Plan Project Option #1: Refine the Executive Summary for Business Plan Project You will take the Executive Summary that you submitted in Module 4 and flesh those ideas out. Revise your Executive Summary and submit a finalized copy. Your finalized Executive Summary should meet the following requirements: Be 1-2 … Read more

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