Describe the macroeconomic factors that caused headwinds for McDonald’s in 2012
Describe the macroeconomic factors that caused headwinds for McDonald’s in 2012 Case for analysis Strong Headwinds for McDonald’s In November 2012, McDonald’s Corp. reported the first decrease in monthly same-store sales in nine years.1 The com- pany had already reported declines in second and third quarter earnings, but the decline in sales was larger than … Read more