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Consider a product you are familiar with.

Consider a product you are familiar with. Respond to the following in a minimum of 175 words:Consider a product you are familiar with.Discuss its brand equity in at least 2 of the following areas: brand awareness, brand loyalty, perceived quality, brand associations, or brand assets. Answer preview to Consider a product you are familiar with. … Read more

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UltraRope: Crafting a Go-To Market Strategy

UltraRope: Crafting a Go-To Market Strategy Case 8 in the textbook, “UltraRope: Crafting a Go-To Market Strategy…” describes the history and competitive strategy of Kone, a Finnish elevator company.  Then replay to the student post in 150 words. Kone’s Competitive advantage will be extremly strong with the contribution of Ultra Rope. The main parts that … Read more

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