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UltraRope: Crafting a Go-To Market Strategy

UltraRope: Crafting a Go-To Market Strategy Case 8 in the textbook, “UltraRope: Crafting a Go-To Market Strategy…” describes the history and competitive strategy of Kone, a Finnish elevator company.  Then replay to the student post in 150 words. Kone’s Competitive advantage will be extremly strong with the contribution of Ultra Rope. The main parts that … Read more

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