Customer relationship management Give an example of how an organization may use household data and individual data as part of their CRM strategy. How would these data sets affect their marketing strategy? …………….Answer Preview…………….. Customer relationship management (CRM) is a strategy of managing company relationships and interactions. A good example of how a company … Read more
Southwest and AirTran merger What would make the arrangement between Southwest and AirTran a merger and not an acquisition? What were the reasons that Southwest and AirTran had for merging? What approach(es) did they use? What would cause the Southwest/AirTran merger not be successful? What strategies would you recommend to Southwest should it need to restructure? ……………….Answer Preview……………….. A … Read more
Management- Extrenally Obtained Technology What are the key issues that must be considered when implementing externally obtained technology? Do these issues differ from implementing internal technology? Why or why not? Looking for an answer in about 125 or so words please ………….Answer Preview………… When implementing externally obtained technology there are several factors … Read more
Case Analysis: The Virgin Group in 2012 Please note that case analysis does not mean you have to summarize the case, rather you are responsible to provide consultative recommendation/ suggestions/improvements, supported with scholarly / peer-reviewed journals and some business articles. – You should apply the concepts/theories/applications from your textbook. – Try using the necessary vocabulary as you … Read more
Merger, Acquisition, and International Strategies Assignment 4: Merger, Acquisition, and International Strategies Choose two (2) public corporations in an industry with which you are familiar – one (1) that has acquired another company and operates internationally and one (1) that does not have a history of mergers and acquisitions and operates solely within the U.S. … Read more
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