Develop an organizational structure for the product This is part 3 of the project. Now that we know the product and we have studied the location thoroughly enough to create a plan of market entry, it is time to look internally at our resources to determine how we will be structured for success. Create a … Read more
Organization is going forward with entering into the country you discussed in your country study Assume your organization is going forward with entering into the country you discussed in your country study. They are now in the process of determining the more specific details of setting up business in that country. They have asked you … Read more
determine the optimal international strategy and organizational structure The final task before setting up shop is to determine the optimal international strategy and organizational structure that will best support this international venture. The CEO of your organization has asked you to write a report on your recommendations of the type of international strategy and organizational … Read more
Customer relationship management Give an example of how an organization may use household data and individual data as part of their CRM strategy. How would these data sets affect their marketing strategy? …………….Answer Preview…………….. Customer relationship management (CRM) is a strategy of managing company relationships and interactions. A good example of how a company … Read more
Southwest and AirTran merger What would make the arrangement between Southwest and AirTran a merger and not an acquisition? What were the reasons that Southwest and AirTran had for merging? What approach(es) did they use? What would cause the Southwest/AirTran merger not be successful? What strategies would you recommend to Southwest should it need to restructure? ……………….Answer Preview……………….. A … Read more
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