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Business Principles of Marketing

Business Principles of Marketing Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one routine and non-routine problem.  What would you expect to be the same and what would you expect to be different between two companies that apply … Read more

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business writing

business writing Writing assignment in WRTG 394 will be an annotated bibliography. Please watch the following short video from UMUC’s Information and Library Services unit on how to write an annotated bibliography: here is the video below: http://www.umuc.edu/library/libhow/bibliography_tutorial.cfm   After watching the video, please access the article, “Social Media: Has It Lived Up to Its … Read more

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case study

case study Unit II Case Study   Introduction: This unit addresses the role of the technology professional in an organization and how information technology (IT) systems influence organizational strategies. This case study analyzes two retailers’ business models and strategies. Then, it looks at the role that technology and IT personnel play in the assigned business … Read more

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Annotated bibliography of three references on innovation and strategic management.

Write an annotated bibliography of three references on innovation and strategic management. Your annotated bibliography must complete the following: Include three APA-formatted references that are not from the same author. Contain an abstract of at least 200 words for each reference. Focus on the relationship between innovation and strategic management, specifically on the way innovation is … Read more

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Unit II Mini Project Homework assignment

Unit II Mini Project Homework assignment Project Proposal Using the project you chose from Unit I, complete the following assignment. Use the project scenario you created from Unit I in order to organize your project. Use an Internet search engine to search for a project charter template. Using this template as a model, use Microsoft … Read more

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