Managing and optimizing brand equity Managing and optimizing brand equity is one of the long-term goals of any organization and thus it is a joint responsibility of all the functional departments. Brand equity is the set of assets linked to the brand. These assets include brand awareness, brand loyalty, and brand associations. Appropriate alignment of … Read more
Chief marketing officer (CMO) You are the regional marketing director of a theme park in the southeastern United States that is part of a global brand. The Chief marketing officer (CMO) of global operations has called upon you to help coordinate the marketing tasks related to rolling out an emergency response due to a recent … Read more
Fnancial challenges Select a publicly traded company facing a significant Fnancial challenges (e.g., declining profitability, high debt levels, cash flow issues).Choose one from the following entities: Warner Bros., Netflix, Disney, or AMC Theatres.Conduct a thorough analysis of the company\’s financial statements, industry trends, and competitive landscape.Clearly articulate the core financial problem or challenge facing the … Read more
Health care company Scenario: ABC Company, a midsize organization founded in 2010, is a Health care company specializing in hospital products. ABC employs approximately 600 employees. The company is currently doing business in the Midwestern states. The new president, Jason Fenwick, is eager to take the organization to the next level of performance. Jason plans … Read more
Distributor of food products Marco Benevento, the owner of Benevento Foods, a manufacturer and Distributor of food products to hotels and restaurants, has received a complaint from one of his customers that several pieces of rubber have been found in one of the baking mixes. The customer is placing all incoming orders on hold until … Read more
Ask our tutors anything
