Buying process
3pgs Use MLA format)
Using a specific product (good or service) or consumer need,
Discuss how a consumer identifies a need to purchase. (1pg)
Identify the buying process a consumer moves through in order to purchase a product. (1pg)
Evaluate the effectiveness of marketing’s influence on each step of the buying process. (1pg)
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Need identification also referred to need recognition, refers to the situation where a consumer or a buyer identifies a product or service to purchase to fulfill a desire or a specific need. How can I determine what to buy? So many people will ask. For different consumers, they will make a decision to buy a product because it is a necessity for them………………….
APA
910 words