Pick a product you recently bought; it can be anything.
1. Pick a product you recently bought; it can be anything. Next, write down a list of features (facts) about the product itself. Even if a feature seems obvious, write it down. Next, go through your list of features and try to identify the benefit for each feature. What does that feature actually mean? How does it affect the person using it? Lastly, take the feature and benefit and try to connect them using a transition statement such as “What this means for you is . . .” or “This is great because . . .”
2. The yes or no game. Have students take turns trying to find out as much as possible about each other without using closed-ended questions. One student acts as the seller, and another acts as the buyer. The seller must ask the buyer open-ended questions and gather as much information as possible. It helps if the questions are sport related but they do not have to be; carrying the conversation is the hardest part of the exercise. When a student uses a closed-ended question, the other student is instructed to answer it with a simple yes or no. That student then becomes the new seller, asking questions of the former seller. This rule shows that a yes or no answer to a closed-ended question kills the conversation, and the seller quickly recognizes what has occurred. The game continues until the new seller slips up and asks a closed-ended question, relinquishing the seller role. After five minutes the students compare notes to see who has gathered more information. Students who have asked mostly open-ended questions should have had more time as the seller and gathered more information.
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