Businesses work within an international environment
Businesses work within an international environment. Marketing research tracks changes in the global market to inform business decisions. Locate a business in an international market. Search current events online, or visit the University of Arizona Global Campus Library to find examples of how this business adjusts its brand strategy for international customers based on research. Search terms you may use to find case studies for a brand are the following: global brand strategy and marketing research.
Prior to beginning work on this discussion forum, review Chapters 1 and 3 (attached) in your text and read the articles, https://marketing.x.com/en_gb/insights/twitter-unv… and https://investors.coca-colacompany.com/news-events…In your initial discussion post,
Using your business example, discuss how international trends, events, and/or activities influence the type of marketing problems researchers might focus on.
Analyze how you think recent changes in the global market may have influenced business decisions for this company from your own perspective.
Provide an example from your research to illustrate your statements.
Requirements: clear
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