discuss the tension between business’s interests in maximizing profits and the public’s interest
Claims to Environmental-friendliness
After reading “The Six Sins of Greenwashing”: A Study of Environmental Claims in North American Markets, discuss the tension between business’s interests in maximizing profits and the public’s interest in receiving complete, truthful, and non-misleading information about products that they purchase. From a business perspective, what are the dangers of “greenwashing”? If you were a marketing executive, would you have a policy against “greenwashing”? Why or why not?
Environmental Statutes
Visit Business Law and Regulations. Environmental Regulations http://www.sba.gov/content/environmental-regulations and www.epa.gov/lawsregs/ Identify one environmental law that is relevant to your past, current, or future employer. Apply that law to a business situation created by that employer. How does (or did) that employer maintain compliance with that statute? Do you believe that environmental regulations help or hinder business? Why or why not?
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Businesses have become very competitive nowadays owing to the fact that consumers have become very assertive and selective in making purchases and want the best value for their money. For these reasons, companies have opted to use very aggressive marketing strategies to keep up with the competition, and to lure consumers to purchase their products or services………………………………
APA
271 words
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