Business communication

Imagine a product that might solve a common problem in your industry of interest. Write a sales letter using Monroe’s Motivates Sequence, targeting a potential buyer of the product. The letter should be written in standard business format using clear, concise and compelling language, and professional writing skills. In a paragraph following the letter, explain your approach in terms of word choice, audience focus, addressing potential opposition to your product, and your appeals.

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Name Date:

Corporation

Address

Contact

Dear (Name)

Attention

In the hospital industry, most infants are facing the problem of heat rash and associated skin problems. Not only the infants but also the adults also experience heat rash. There are products that are suitable for treatment of heat rashes. This problem is experienced in the summer when the weather is very hot. It can also be experienced in a humid weather.

Problem

Heat rash occurs when sweat ducts become blocked. This causes the sweat produced to be retained in the skin. The sweat cannot come out of the skin to evaporate. When the sweat is not able to evaporate, inflammation occurs resulting into a heat…

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