Business in a Changing World: CPS_OL1150_98TG

Business in a Changing World: CPS_OL1150_98TG

McDonalds Turnaround Based on Service & Quality

Case Summary

1.) In a narrative format discuss the key facts and critical issues presented in the case. ( 250 Words)

Case Analysis

2.) Why do you think McDonald’s lost its focus in the early 2000’s? ( 250 Words)

3.) How did service, improved quality and cleanliness turn McDonald’s profits and stock price in a positive direction? ( 250 Words)

Application

4.) As CEO of McDonald’s, based on the case and your experience, how would you improve operations in McDonald’s stores in the future? Who do you see as McDonald’s biggest emerging competitor and can McDonald’s improve by looking at their management strategy? ( 250 Words)

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Case Summary

            Critical issues raised in the case include; how McDonalds can improve the quality of service offered to its customers and the solution to this issue is adjusting its current plan to guarantee customer satisfaction. At the time of formation of the plan, McDonalds suffered huge losses resulting from a decrease in the number of sales. Other critical issues include; a complex menu which slows down the operation of the staff, consumers’ perception of McDonald’s food to be of poor quality, the increased health issues that have risen from the belief that McDonald’s food can lead to obesity. With the…..

APA

1086 words