Business-to-Business Marketing

Business-to-Business Marketing

Read the case. 2. Determine, what is the problem in the case (questions).  Write it down. 3. Do some research on the topic and the company. (Mandatory: at least 2 outside references) 4. Write the introduction and draft recommendations for the problems/questions, and the cover letter. 5. Let your report sit for a day. (Ask your friend to read it and give feedback.) 6. Polish you report.  Check citations and references. 7. Submit your report via Dropbox.

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Business-to-Business Marketing

From the case, it is apparent that Federated Insurance has managed to emphasize macro-segmentation and eventually increased the level of customer satisfaction because of its ability to direct its attention to specific types of businesses such as auto dealers and convenience store. This is in line with the findings of a research conducted by Wedel & Kamakura (2000) where they established that market segmentation helps businesses to maximize the level of client satisfaction and at the same time maintain adequate economies of scale. In any industrial ……………..

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