Read the DargeanGrix Business Scenario
Read the weekly lecture.
Read the DargeanGrix Business Scenario Download DargeanGrix Business Scenariodocument.
Read the following: Intangible Assets: They’re Not What You Think They AreLinks to an external site., Intangible Values: The Building Blocks of PurposeLinks to an external site., 28 Examples of Intangible ThingsLinks to an external site., and Selling Intangibles: How to Sell What the Customer Can’t See.Links to an external site.
Read the Intangible BenefitsLinks to an external site. entry.
While not required reading, the An Intangible Example Download An Intangible Exampledocument may be useful.
In Week 1, you examined several perspectives on the concept of innovation and identified some of the areas of an organization in which opportunities for innovation were likely to exist. This week, consider the intangibles that are a part of every organization. After reviewing the DargeanGrix Business Scenario Download DargeanGrix Business Scenariodocument, identify at least three intangible elements found in the scenario. Explain why you believe they are intangibles, and describe how you would go about assigning value to those elements. Your initial post should be a minimum of 300 words.
Reference
University of Arizona Global Campus. (n.d.). DargeanGrix business scenario Download DargeanGrix business scenario[PDF document]. Canvas@UAGC. https://student.uagc.edu
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