Read the attached document regarding Samsung Electronics and its business strategy changes
First, read the attached document regarding Samsung Electronics and its business strategy changes (.docx).
You will find more details here: https://hbr.org/2015/09/how-samsung-became-a-design-powerhouse
Based on your reading and research pertaining to both business and marketing strategy as well as the Samsung Electronics Word doc. (above) answer the following Questions:
1. What are the 4 components of business strategy for Samsung a) before the transformation, b) after the transformation
2. How did the marketing strategy change in terms of a) how they wanted to be perceived/positioned (from ____to____), b) the target market change, c) product/brand changes, d) pricing changes, e) distribution changes, f) promotion/advertising changes (messages)
Requirements: 1 page
Answer preview to read the attached document regarding Samsung Electronics and its business strategy changes
APA
353 words
