E-Business or Electronic Business is intended at improving organizational competitiveness by implementing innovative ICT tools
E-Business or Electronic Business is intended at improving organizational competitiveness by implementing innovative ICT tools all over an organization and outside, through links to partners and customers. Managers and decision makers need to know not only how to use the new techniques to systematize prevailing business processes, but also how to redesign and transform business processes taking advantage of E-Business by understanding business environment. Students are expected to understand recent developments in E-Business at the marketplace and be able to employ various concepts of E-Business deliberately to boost business processes. Students will learn how to apply skills and knowledge in planning, managing and nurturing a business by implementing an appropriate strategy. Students have to select any ONE companyfrom the below and do the following as stated:
Q1. Write a brief description about the selected company. (1 Mark)
Q2. List the core competencies of the selected company. (1 Mark)
Q3. Do the SWOT analysis for the selected companies. (2 Marks)
Q4. Design the Business Canvas Model for the selected companies. (2 Marks)
Q5. Analyze Porter’s Five Forces on the selected company. (3 Marks)
Q6. Compare the business strategy of the company with any other company from the same sector and write your observations. (3 Marks)
Q7. As a customer, list changes you have noticed in business practices in the time of COVID-19 of the selected company. (1 Mark)
Q8. As a marketing manager, draft your business strategy/strategies to boost the revenues of the selected companies. (2 Marks)
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