Creative Strategy and Execution in Advertising

1st Post Due by Day 3. The most effective advertisements begin with a creative strategy. To develop a creative strategy, many advertisers use the Creative Pyramid as a guide. For this discussion, review Chapter 8 of the textbook and address the following: • Describe the creative pyramid and each of its five levels. • Explain how the creative pyramid is related to the advertising pyramid. • Locate an example of a still-image advertisement (e.g., a billboard, magazine advertisement, social media advertisement, etc.) that exhibits the principles of the creative pyramid. Include the advertisement in your post as either a link or an attachment. (Remember to create a reference entry and cite the source for the advertisement you select.) • Describe where the elements of the creative pyramid are used in the advertisement, referring to Exhibit 9- 2 (p. 233) for an example.

Your initial post must be a minimum of 300 words and be supported by your textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.

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Creative pyramid is always in use by many companies to ensure good results are realised after every product promotion process (Baker, 1983). It is a five step process that includes awareness, interest, credibility, desire and action. Awareness focuses on creating attention to improve the current sales cycle. It seeks to popularise a brand to all the existing and potential customers. Interest tries to look into what may capture the minds and thoughts of customers in your ads, making them listen for long……

APA

331 words

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