BUS317 INTRODUCTION TO ADVERTISING – Week 1 journal

Week One Journal. Due by Day 7.

Advertising as an industry has undergone many changes in the last ten years.

Read Chapter 1 of your textbook. Then, reflect on the types of changes the industry has faced in the past decade, specifically with regard to globalization and technology. Post your journal to Grammarly (see Grammarly Setup Instructions and How to Add Grammarly to MS Word for assistance), and then submit it to through Waypoint. Your journal entry should be at least 300 words in length.

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There is a clear and marked change and evolution of todays as compared to what was aired 50 years ago. This is largely contributed by changes in technology, the use of social media, availability and use of internet among other reasons (Hansen & Christensen, 2003). This renders traditional method obsolete and irrelevant as they have been replaced by new, more appealing and well-crafted ads that soon hit and dominate all the social sites and space.

There is increased interactivity…..

APA

342 words