Ethical and Legal Aspects of Advertising.

1st Post Due by Day 3. Every industry or profession is subject to a certain set of ethical and legal responsibilities, and advertising is no exception.

Use the Ashford University Library to find one scholarly article that discusses one of the specific ethical and/or legal responsibilities of the advertiser. Then, search the web for an example of an advertisement or advertising campaign that reflects this responsibility, and discuss the extent to which meeting this ethical and/or legal responsibility allows the advertiser to avoid social criticisms. Provide the URL link to the advertisement you have discussed.

Your initial post must be a minimum of 300 words and be supported by your text and at least one professional or academic source. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.

Guided Response: Review the posts from your peers, and respond to at least three. In your responses, compare the set of ethical and legal responsibilities they found with your own, and discuss your opinion on the extent to which the example they found adheres to these responsibilities. Are there other ways to interpret the advertisement? Explain. Your responses should each be 100 to 150 words.

………………..Answer Preview……………………

Advertisers’ ethics involves exercise of sound and good moral judgement in the presentation of ads and seeks to ascertain whether the ads are honest, or true and actual representation of the said product. It is a customer centric approach as it looks into moral social responsibilities of business to customers. It forms the marketing ethics that promotes honesty and factual and true presentation of products.

Ethical ads must create a good balance between honesty and persuasiveness (Spence, & Van Heekeren, 2005). It is not just about tact and ability to pass message. The message must be convincing upholding a sense of responsibility…..

APA

317 words