How Are You Influenced by Advertisements?
1st Post Due by Day 3. We encounter advertising on a daily basis. Yet, many of us rarely stop to consider what it is and how it impacts our views. For this discussion, read Chapters 1 and 2 of your textbook. For this discussion, you will use Storify.
Go to Creating a Storify Story for step-by-step instructions on how to use this tool, and go to Stopping WOW Potato Chips to see an example of a Storify post. Then, create your own Storify story, and address the following:
• Define advertising in your own words. •
Embed at least one example of an advertisement that has influenced your view as a consumer of that organization.
Explain how it demonstrates the impact of advertising on a company’s competitive advantage. (Remember to create a reference entry and cite the source for the advertisement you select.) •
Embed at least one example of an advertisement that might be considered to have a negative impact on society. Explain the ethical considerations of this advertisement and the kinds of social criticisms that might result. (Remember to create a reference entry and cite the source for the advertisement you select.)
Post your Storify link to the discussion forum below.
Your initial post must be a minimum of 300 words, and be supported by your text and at least one professional or academic source. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center’s APA Headings.
……………….Answer Preview…………………
Advertising is a form of communication that uses non-personalised approach and message which may take audio or visual form and is usually sponsored to sell or promote a product in the market. It is a promotional tool used and sponsored by businesses to market and popularise their products. (Heath, 2012). Advertising helps in branding that enables clients to associate with the product as they are able to easily identify with the image.
I encountered my favourite body…..
APA
300 words