Brian Kerry is the public relations director for Billings Industries, a company

Brian Kerry is the public relations director for Billings Industries, a company that has a large campus with beautiful gardens and a park-like setting. Falling Water Sounds, a local arts organization, wants to host a summer concert series on the company’s campus where people can bring their friends and families, enjoy a picnic, and listen to a variety of music groups. Falling Water Sounds wanted to have the concert series in city parks, but people cannot bring alcohol into city parks, and Falling Water Sounds wants people to be able to enjoy whatever food and drink they want to bring to the concert and does not anticipate a rowdy crowd or illegal activity. The goal is to get families and friends together for an evening of music.

Brian envisions families enjoying a concert on the company’s campus; he thinks this is a great opportunity for the company to be a good citizen and to promote the company’s presence in the community. However, Brian decides to deny the request. Discuss at least one reason why Brian might deny the request. Assume the role of Brian and discuss how you would explain and justify your decisio

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Public relations refers to a company’s deliberate, prearranged and continued efforts that enables a company to have a mutual understanding between the company and its publics (Oliver, and Chartered Institute of Public Relations, 2010). Anything that may cause a conflict between the company and its publics therefore, should be avoided or managed. Assuming the role of Brian Kelly, and being the public relationship manager understands the benefits falling water sounds may bring by holding a function….

APA

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