The chapter discusses several different types of assets
1. The chapter discusses several different types of assets (category exclusivity, couponing, digital or electronic, direct marketing and databases, event sponsorships, in-game sponsorship, intellectual property, media, pass-through rights, premium giveaways, print advertising, signage, special event marketing, tickets, couponing, product sampling, and venue signage) that can be monetized. Choose one of these assets and create an infographic with examples that demonstrate how the sport property used the asset.
2. Activation in this chapter is partly defined as the idea of connecting fans to sponsor brands. Choose a popular brand and taking into account the principles shared in this chapter in the section Developing the Activation Plan, create ideas for activating a sponsorship for the brand. Write a one-page summary of this activation plan.
Requirements: 1 page
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