When we think of an organization’s image, we often think of branding, which is often used as a way to promote the organization.
When we think of an organization’s image, we often think of branding, which is often used as a way to promote the organization. However, an organization’s image also plays a role when a risk to the organization materializes or a crisis unfolds. To what extent is risk or crisis management also a form of branding? To what extent might it be something else instead?
Answer preview to When we think of an organization’s image, we often think of branding, which is often used as a way to promote the organization.
APA
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