Write 1000words minimum on brand loyalty.
Marketing Paper: Brand Loyalty Assignment Instructions
You will write 1000words minimum on brand loyalty. An expert in this field is Frederick Reichheld who has written several books on this topic including The Loyalty Effect or Loyalty Rules. As he stated, “Without trust, there can be no loyalty – and without loyalty, there can be no true growth.” Again, this course has a customer-centric marketing emphasis. Your HBR package has an article by author Reichheld, but you are expected to research and find two other Reichheld sources plus two Marketing Journal articles by any authors to support your write-up on the importance of Loyalty. The premise of the paper will be whether or not brand loyalty is dead OR is it still important to businesses today and why? Integrate a Biblical verse into this paper and include a separate subject header / paragraph for this and how it connects to brand loyalty and being a Christian.
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
Important: Written Assignment Requirements This Semester
For your papers this semester should adhere to currentAPA format…and that includes the following:
Times New Roman 12 Font
Double-Spacing with zero point line spacing (10 point line spacing not allowed).
One Inch Margins
Cover Page and Reference Page
And more…using the current edition of the APA manual as our guide.
Answer preview to write 1000words minimum on brand loyalty.
APA
1329 words