How do they use social media to increase their brand awareness and recognition
Functions:
Global Presence and Cultural Accommodations:
Criteria:
The number of social media platforms in each country
Which platforms do the companies use, and which are the most popular across all countries?
How they promote their products and services
How they communicate with citizens in other countries
How do they use social media to increase their brand awareness and recognition
What products do they promote in certain countries?
Marketing and Sales:
Criteria:
Competitive climate
Product/Service history
How companies use social media to select target customers?
What information is included in the posts?
What are their strategies and weaknesses when attempting to generate website activity?
Careers/Recruitment:
Criteria:
How they use social media to promote job offers?
Who are they targeting?
What are the companies’ posts like?
What is the tone of the message?
What information is included in the companies’ posts?
Our subject: Social Media in the technology Industry
Answer preview to how do they use social media to increase their brand awareness and recognition
APA
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