Think worldwide. Pepsi markets on every continent. Use Brand Analysis Matrix in the Resources Section.
Brand extensions are critical. Tide has been extended many times. The brand is extended when Downy or Febreeze or bleach is added.
For this assignment we are going to do a brand analysis of Pepsi.
Think worldwide. Pepsi markets on every continent. Use Brand Analysis Matrix in the Resources Section. The document is on page 404 of your textbook. Discuss recommendations to improve the brand. See Criteria 1 in the Scoring Guide.List products according to the matrix. See criteria 2 in scoring guide. What makes sense for Pepsi? A new fruit drink for the Asian market? Purchase of a well-known product? How will this affect Pepsi? What are some of the potential brand extensions for Pepsi? It is not enough to turn in only a matrix, take time write your thoughts. And explain why you wrote what you did on paper. Spend a page summation of the chart. Important: Be sure to mention that in the case of the new products, what is strategy to meet new markets? Be sure that you address the potential new strategy. Is this new thinking relevant to the target market? Be sure to review the Brand Analysis Scoring Guide.
Answer preview to think worldwide. Pepsi markets on every continent. Use Brand Analysis Matrix in the Resources Section.
APA
660 words
