Deliver a PowerPoint presentation on an exploratory research survey for an American Express brand, based on secondary data.
Deliver a PowerPoint presentation on an exploratory research survey for an American Express brand, based on secondary data.
Examine the current status of the four P\\\’s and target market\\\’s demographics, geographics, psychographics, behavior-based segmenting variables, and typical decision-making aspects.
Investigate the relevant Consumer Influences – attitude, perception, learning/memory/consumer information processing, motivation, emotion, and personality – and outlined 6 questions for each.
Create a survey with at least 20 questions – 18 closed-ended (scaled from 0 to 3) and 2 open-ended – and collected results from 10 respondents in main target segment.
Analyze findings (including one table) and make recommendation if larger study was needed (what type of research approach).
Requirements: As much as possible to fulfill the requirements
There were different ones each week so here are a few in apa format: If you need more during your research let me know and I will find the specific articles for topic you are discussing in the slides.
Segmentation Bases for Consumer Markets. (2019). Segmentationstudyguide.com. https://www.segmentationstudyguide.com/segmentatio…
?In Text: (Segmentation Bases for Consumer Markets, 2019)
How Companies Learn Your Secrets. (2012, February 16). The New York Times. https://www.nytimes.com/2012/02/19/magazine/shoppi…
?In text: (“How Companies Learn Your Secrets,” 2012)
Consumer Research Methods. (n.d.). Www.consumerpsychologist.com. http://www.consumerpsychologist.com/cb_Research_Me…
??In text: (Consumer Research Methods, n.d.)
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