How Blockchain Technology Can Benefit Marketing
Read the article entitled, \”How Blockchain Technology Can Benefit Marketing: Six Pending Areas Research Areas\”.
Link to Article: https://www.frontiersin.org/articles/10.3389/fbloc.2020.00003/full
The six pending research areas mentioned in the article are:
1) Fosters disintermediation
2) Aids in combatting click fraud
3) Reinforces trust and transparency
4) Enables enhanced privacy protection
4) empowers security
6) Enables creative loyalty programs.
- What did the article state in how Blockchain can benefit that marketing area overall?
- In the one research area you select, Describe and provide the general research area mentioned in the article in a summary, what does it mean?
- What further research did the article recommend in this research area?
- Why do you think further research in this area of blockchain and its impact on marketing is essential in today\’s business climate?
- Pick any industry between finance, retail, tourism or food. Based on your selected industry, provide at least 2 key advantages on how this area of blockchain can support this industry\’s business growth and marketing strategies? Provide supportive commentary and insights.
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