Beverage Marketing
Deliverable length: Marketing proposal (600–800 words)
Course Objective(s):
Create a Proposal for Beverage Marketing/Promotion
Assignment
Justifiably, most businesses are very concerned with marketing, the process of promoting and selling products or services. An effective marketing research plan selects the appropriate type of survey to gather the desired information, then analyze, and apply the gathered data. The comprehensive plan is used to analyze a business market niche and make appropriate decisions regarding products offered, pricing, advertising, and other factors to maximize sales. It allows one to set prices for products or services that take into account costs, desired profit, and other important market considerations.
Discuss the three types of analysis you should do when creating business and marketing plans.
Describe and define a market segment as it relates to a beverage operation.
Think of two groups of customers who are very different in their tastes and values. Make a list of three or four items that you might find in a bar that would attract one group but completely turn off the other one.
Consider how you might overcome these barriers to attract both groups for business.
………………………..Answer preview……………………..
Business analysis is the quantitative and qualitative assessment of a business in which one is to identify the business needs, it also accompanies the determined solutions to a business problem. Most cases solutions include software-systems development component as well as process improvement, policy development, organizational change as well as strategic planning. Somebody who conducts this is called the business analyst…………………….
APA
826 words
