Barcelona Principles
How far do you agree or disagree with the Barcelona Principles?
In your professional life, have you used these principles, albeit without knowing? Provide examples.
What application do you think these principles have in the current business environment?
In your estimation, how practical and practicable are these principles?
. Are there principles you would add? Remove? Why or why not?
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It is very important for businesses to be able to measure the efficacy of their PR campaigns, (Reid, 2000). There are different principles that guide how the PR industry measures this. Barcelona Principles have been agreed to be the best principles for the same. These principles are seven in total and were agreed upon by the public relations practitioners from more than thirty three different countries who met in a summit in Barcelona………………………..
APA
950 words
