Automobile Industry Analysis
Select an industry that interests you. Using the political, economic, social, technological, environmental, and legal (PESTEL) analysis as covered in the text, analyze the factors that may impact the industry that you have selected and the successful marketing of a company’s product. Evaluate the factors you perceive to be the biggest strengths and weaknesses. Describe some opportunities for growth that could be capitalized over the next five years.Your paper must be a minimum of three to four pages (not including the title and reference pages) and be formatted according to APA style as outlined in the Ashford Writing Center. You must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook.
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The automobile industry involves the manufacture and selling of automobile. The industry also involved in other retail activities such as sale of car parts and gas-station retail. The major areas of auto part manufacturing involve Original Equipment Manufacturers (OEMs), Replacement Parts Production and Distribution and Rubber Fabrication, which majorly involves hoses, tires and belts. According to research, the industry is a leading driver of global economic growth and is expected to grow by around 5.6%. The operation and existence of the industry depend on three major factors; labor, materials……….
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